IMPLEMENTING PERSONALIZED GAMIFICATION IN E-LEARNING TO INCREASE STUDENT ENGAGEMENT

Abstract

Digital transformation in higher education has driven the
widespread use of e-learning. However, although e-learning
offers flexibility in time and place, the main challenge still faced
is the low level of student engagement. Many students feel that
e-learning is passive and unable to maintain focus and
motivation to learn in the long term in one semester of lectures.
This low engagement has an impact on low active participation,
learning outcomes, and mastery and understanding of certain
materials. The main problem raised is whether personalization
of gamification elements can significantly increase student
engagement compared to conventional e-learning approaches
without personalization. To answer this question, this study
uses a quasi-experimental method with a posttest design on one
group, namely the experimental group using the gamification
system. The instruments used include a three-dimensional
student engagement questionnaire including behavioral,
emotional, cognitive. With the gamification learning approach,
it is able to adjust the level of challenge, type of reward, and
learning path based on individual preferences and performance,
which has a positive impact on student motivation and active
participation. The conclusion of this study shows that as much
as 83.13% of the use of gamification-based learning systems not
only increases active participation, but also strengthens the
emotional aspects and learning strategies of students positively.
With a personalized gamification approach, it can be an
innovative solution to improve the online learning experience
that is more adaptive and interesting, especially for new
students.