ANALYSIS OF SOCIAL MEDIA OPPORTUNITIES IN DA’WAH ECOLOGICAL FIQH

Abstract

It is undeniable that all humans share a responsibility to address the climate crisis and environmental issues. In this context, Islam introduces the concept of ecological fiqh, known as “Fiqh Al-Bi'ah” in Arabic. However, many Indonesians, the majority of whom are Muslim, are either unfamiliar with or do not practice ecological fiqhi their daily lives. This research aims to explore ways to disseminate the study of ecological fiqh among the Indonesian population. Using a qualitative approach and a library research method, the author collects and classifies various reliable and relevant studies and articles on ecological fiqh and the role of social media as a tool for da’wah. The study concludes that social media offers a significant opportunity to promote ecological fiqh due to its five key characteristics: Reach, Accessibility, Usability, Immediacy, and Permanence. Additionally, the author identifies three challenges that preachers may face when disseminating ecological fiqh through social media: (1) Preachers must possess a high level of creativity to ensure the concept of ecological fiqh is relatable to all segments of Indonesian society. (2) Preachers need to select their language carefully, simplifying complex ideas and clearly outlining key points; otherwise, the study of ecological fiqh may be difficult for people to understand. (3) Preachers must serve as role models by demonstrating real actions in the community. Without this, the public may be less inclined to engage with or take action on ecological fiqh