THE ANALYST OF DIGITAL DA’WAH OF MUSLIM HOUSE WIVES AND ITS IMPACT ON THEIR RELIGIOUS KNOWLEDGES IN PEKANBARU

Abstract

Technology that has permeated all facets of life, whether in education, economics, politics, health, or even da'wah communication, will gradually usher humanity into a digital age in which everyone is free to participate in the communication process. The purpose of the study is to find out the influence of Digital Dahwah and Muslim House wives’ religious knowledge. The study was conducted by using quantitative approach. The data obtained by using questionnaire through google forms. The population of this study was the Muslim housewives in ages 25-40 years old who have internet access in Pekanbaru. The sample was taken through incidental sampling technique. The result shows that the most participants accessed the Islamic content when they have free time and many times a day. Platforms commonly visited by house wives to find religious information were dominated are Tik Tok and Google. The religious figure who was popular among the housewives are Mamah Dede and Ustad Abdul Somad. The reasons to choose the preachers because were funny and do not insult or utter the verbal violence and easy to understand. Most of Muslim house wives accessed contemporary Islamic issue Islamic law and Jurisprudence. most of Impact of digital da’wah to the Muslim housewives in Pekanbaru was deepen understanding of Islamic knowledges.