Prioritizing Your Of Customer Service Quality On Customer Decision To Use Bank Plan Saving Products To Get The Most Out Of You Business

Abstract

This study aims to determine the effect of the quality of customer service on customer  decisions to use the savings product plan of Bank Mandiri Cirebon Siliwangi branch. The  type of research used in this study uses a quantitative approach with a simple linear  regression analysis technique. The research data is processed by statistical software. The  sample in this study was 91 respondents with probability sampling using a simple random  sample technique. The results of this study based on the value of R Square indicates that  the quality of customer service has a contribution of 27.8% to the customer's decision to  use a savings plan product at Bank Mandiri Cirebon Siliwangi branch. The remaining  72.7% is influenced by other factors not examined by the author.