The Effect Of Promotion On The Interests And Decisions Of Lecturers And Education Staff At Uin Mataram Using Islamic Bank Products

Abstract

This study aims to determine the effect of promotion on the interests and the effect of promotion on decisions indirectly with interest as mediating variable for lecturers and education staff by involving gender as a moderating variable. The case study was conducted on lecturers and education staff at Mataram State Islamic University. The total population in this study amounted to 517 Lecturers and education staff of Mataram State Islamic University with a total sample of 84 samples with the sampling technique using the Proportional stratified random sampling technique. This type of research is quantitative research. The method used in this research is Moderated Mediation Regression Analysis. In collecting data the researchers used the method of observation and questionnaires. Meanwhile, to analyze the data using Software SPSS Version 25 and Process Version 3.1. The results of this study indicate that promotion has a positive effect on interest, there is an indirect effect of the promotion variable on decisions with interest as a mediating variable and gender does not moderate the effect of promotion on Interest and also gender does not moderate the decisions of lecturers and education staff of Mataram State Islamic University in using products of Islamic Banking.