Culinary is The Main Attraction for Religious Tourism Visitors in The Cirebon District

Abstract

Purpose — Cirebon Regency has been designated as a pilgrimage and cultural heritage tourism destination by the joint agreement between the governor and the regent/mayor number 912/05/Bapp regarding economic development priorities in the development planning coordination area in West Java. This research aims to identify the factors and appropriate information regarding the desires of tourists visiting Cirebon Regency.

Method — This research used a mixed method approach, with 200 tourist respondents and 12 respondents for Process Hierarchy Analysis (AHP) consisting of tourists, business actors, and the government related to tourism management.

Result — The results of this research show that culinary is a sub-sector of the creative economy, which is the main attraction for tourists visiting religious tourism in Cirebon Regency. Meanwhile, the AHP results at the first level show that tourism human resources are the main priority in developing halal tourism in Cirebon Regency, with a value of 23.94%. At the second level, it was found that the creativity of tourism business actors was the priority, with a value of 9.77%.