Interconnected Realms: Understanding Customer Preferences, Needs, and Digital Marketing Dynamics

Abstract

Purpose — The purpose of this study is to investigate the complex relationship between customer choices and needs and the effectiveness of digital marketing strategies in meeting and predicting these needs.

Method — The primary research will involve surveys and interviews with a sample size of 800 to gather insights from both consumers and marketers. The goal is to decipher the fit between digital marketing services and the dynamic nature of consumer preferences and needs.

Result — The results of this study will contribute to a deeper understanding of how digital marketing practices can adapt to changing customer needs and reveal gaps that may exist in contemporary strategies.