Strategy of the Tourism Department to Maintain the Existence of UMA Lengge Cultural Tourism in Maria Village, Wawo District, Bima District, 2023

Abstract

Purpose — This research aims to determine the strategy of the Bima Regency Tourism Office in maintaining the existence of Uma Lengge cultural tourism in Maria Village, Wawo District, Bima Regency, the potential that exists in Uma Lengge cultural tourism as well as supporting and inhibiting factors in organizing this tourism. department in maintaining the existence of Uma Lengge cultural tourism. in Maria Village, Wawo District, Bima Regency.

Method — To achieve this goal, researchers used descriptive qualitative research methods. Data collection was carried out through observations at the research location, interviews with 20 informants and documentation of Uma Lengge cultural tourism in Maria village. The data analysis technique used in this research shows that the Ministry of Tourism's strategy to maintain Uma Lengge cultural tourism in Maria Village has experienced significant progress.

Result — This is proven by the results achieved. That the strategy developed by the Ministry of Tourism has produced quite good results in promoting and maintaining the existence of Uma Lengge cultural tourism in Maria Village. The strategy stages carried out include the integrity strategy, in which the Department of Tourism is only a distributor, the intensive strategy in which the use of social media can be used as a comparison for development and the addition of broad insight for the future existence of Uma Lengge Cultural Tourism, a diversification strategy in the form of other products in the future. Supporting the existence of Uma Lengge Cultural Tourism in Maria Village, the defensive strategy here is an agile manager so that Cultural Tourism does not become a dead tourist attraction in the future, Michael Porter's general strategy which is related to cost advantages, differentiation and focus on maintaining the sustainability of Uma Lengge Cultural Tourism and the comfort of tourists When visiting Uma Lengge Cultural Tourism in Maria, the potential for attractions in the form of interesting history, culture and nature, affordable accessibility from the city of Bima itself, amenities which are the main supporting factors in a tourist attraction such as the availability of parking toilets, etc., as well as the cultural activities available on site.