Spend of Money Case Study Indonesian Muslim Tourists in Mataram City

Abstract

Purpose — The city of Mataram is part of the Key Tourism Area which is classified as a potential area with various very promising halal tourism potential. The aim of this research is to determine the shopping behaviour of halal tourists in Mataram City.

Method — This type of research is descriptive research with a survey method. The results of this research show that the characteristics of domestic halal tourists visiting Mataram City based on gender are 56% male while 44% female, the area of ​​origin of most tourists comes from Sumbawa, Bima and KSB as much as 44%. Then, 24% of tourists came from Java, 16% from Sumatra, 8% from Bali and NTT and 4% each from Kalimantan and Sulawesi. Tourist income level ≤ 2-5 million rupiah 39%, income > 10 million rupiah per month 12%, 500-2 million per month and 5-10 million rupiah per month 30% and 19% respectively

Result — The reason why tourists visit the city of Mataram is for a holiday, namely 37%, for just walking around and there is no special reason, 21%, visiting for a combination of holiday, entertainment, traveling (no special reason) is 18% and visiting Mataram City specifically is 24%. The accommodation most frequently used while traveling in Mataram City is homestays as much as 39%, using 3 and 4 star hotels as much as 35% and staying in 1 and 2 star hotels as much as 26%. The room choices most often chosen when traveling in Mataram City are 58% room and breakfast, 28% using only the room, 6% choosing a full board room, 4% choosing half board and 4% full package.

Novelty — The city of Mataram is part of the Key Tourism Area which is classified as a potential area with various very promising halal tourism potential