Digital Transformation in Bilebante Green Tourism Village: its Impact on Sustainable Economic Development

Abstract

Digital transformation in the rural tourism sector has an impact on sustainable economic development. The purpose of this study is to analyze the implementation of digital transformation in the Bilebante Green Tourism Village and its impact on sustainable economic development in the economic, social, and environmental aspects. This study used a descriptive qualitative method conducted through in-depth interviews with tourism village managers and MSMEs. The results show that the application of digital technologies such as social media, online reservation systems, digital literacy training, and cashless payments can improve the efficiency of tourism management, expand promotional reach, and strengthen community participation in creative economic activities. From an economic perspective, digitalization increases community income and productivity, while from a social perspective it can encourage empowerment and collaboration. From an environmental perspective, it can reduce promotional waste and support green tourism practices. Thus, digital transformation is a strategic factor in strengthening the competitiveness of Bilebante Green Tourism Village and realizing inclusive and sustainable economic development.