Development of Sustainable Community-Based Village Tourism (Study of Sukerara Tourism Village, Central Lombok Regency)

Abstract

This study aims to analyse the role of community-based tourism in strengthening cultural identity and improving socio-economic welfare in Sukerara Tourism Village, one of 99 tourism villages developed by the West Nusa Tenggara (NTB) Provincial Government. The research focuses on the synergy between local cultural preservation and economic empowerment through a sustainable tourism approach.The research method used was a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, and document reviews. Data were analysed interactively with an emphasis on triangulation of sources to obtain validity of findings.The results of the study show that the implementation of community-based tourism (CBT) in Sukerara Village has encouraged active community participation in preserving the culture of songket weaving and developing creative-based MSMEs. The NTB regional government's programme to establish 99 tourist villages has contributed positively to local economic improvement and cultural preservation, as reflected in activities such as the “Begawe Jelo Nyensek” Festival and weaving artisan training. The synergy between the government, community, and private sector has created a model of tourism development that is socially, economically, and ecologically sustainable.The novelty of this research lies in the identification of an integrative model for developing culture-based tourism villages that balances the conservation of traditional values and the creative economy. This model can be used as a reference for the development of sustainable tourism policies in other regions with similar characteristics.