From Bedug to Sound Horeg: The Digital Transformation of Takbiran and Its Implications for Halal Tourism and Cultural Heritage in Indonesia

Abstract

This study aims to explore the cultural transformation of the takbiran ritual in East Java, focusing on the shift from traditional bedug drums to the digital sound system known as sound horeg. It seeks to understand how this evolution reflects the adaptation of religious and cultural practices amid technological advancement and social dynamics, as well as its implications for halal tourism development. Using an exploratory qualitative approach, the study employs participant observation, in-depth semi-structured interviews with various stakeholders, and digital content analysis of social media and local news. Data triangulation and thematic analysis are applied to uncover the social, cultural, and spiritual dimensions of the phenomenon. Findings reveal that sound horeg represents a performative cultural innovation that integrates religious values with modern entertainment, driven primarily by youth as cultural agents. This shift embodies a negotiation between tradition and modernity, creating new social spaces and challenges in maintaining spiritual authenticity. Additionally, sound horeg holds significant potential as a unique cultural attraction within halal tourism, promoting community-based sustainable development. This study contributes novel insights into how digital technology reshapes Islamic ritual practices in Indonesia, highlighting the role of youth in cultural innovation and the intersection of tradition, modernity, and tourism. It also advances understanding of intangible cultural heritage adaptation in the digital era, with practical implications for policy and community empowerment.