Performance Assessment Strategy of Financing Products at KSPPS “Bangku Elpena” with the Boston Consulting Group Approach

Abstract

Purpose — Performance assessment of the products is needed to evaluate and understand the extent to which the products have been implemented overall. The purpose of this research is to determine and analyze the position of financing products at KSPPS BangKu Elpena on the BCG Matrix.

Method — The research method used is a quantitative descriptive research method of field research, where data collection is done directly in the field to observe the situation and conditions. Data collection is carried out using observation, interviews, and documentation methods. In the analysis, this research uses the BCG approach by looking at the relative market growth rate and market share. provide the methodology that you used in this study (including research location, population and samples (if you used quantitative research), and technique of analysis).

Result —The results show that in the BCG Matrix, Murabahah financing products are in quadrant II, which is a star because the product experiences high market growth and market share. Meanwhile, Salam, Istisna, Ijarah, Mudarabah, Musyarakah, and Qardhul Hasan financing products are in quadrant IV, which is a dog because the products experience low market growth and market share.

Novelty — Performance assessment of financing products with the BCG approach