Extent of Awareness on Halal Food Products: The Case of Non-Muslim Consumers in Iligan City, Philippines

Abstract

Purpose — This study uncovers the extent of awareness of non-Muslims on halal food products in terms of food processing, packaging, labeling, storage, and transportation and the relationship between the respondent’s profile and their level of awareness on halal food products.

Method — The study employs a quantitative design with a correlational approach and used adapted survey questionnaires to conduct the survey of 386 non-Muslim consumers (millennials) in Iligan City. Descriptive analysis, inferential statistics, Shapiro-Wilk Test, Kruskal Wallis Test, Rank-Biserial Correlation (Somer’s Delta) were used to analyze the collected data.

Result — The findings of the study revealed that non-Muslim consumers in Iligan City are aware of halal products in terms of halal food processing, packaging, labeling, storage, and transportation. Meanwhile, Age, gender, civil status, and barangay of the respondents has a significant relationship, while educational attainment, monthly income, and religious affiliation have no significant relationship with the halal food product awareness. Food Processing, Packaging, and Labelling have a fairly strong positive correlation, while Storage and Transportation have a very strong positive relationship when associated with “overall awareness”.